Completed as part of the first-semester sophomore-level Brand Focus Project in Fall 2023. The project requires students to choose a product to rethink relative to brands that don't have that product, but could. This enables students to think about brands values and how utility and aesthetics change based on context. The student develops profiles for multiple brands, broadly explores ideas and completes a final design that functions as a brand extension. This project was completed over 7 weeks. Josh built a working prototype of his design.
